Marketing: A Love Story: How to Matter to Your Customers
£6.60
“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.”—SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
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Additional information
| Publisher | CreateSpace Independent Publishing Platform (1 Oct. 2014) |
|---|---|
| Language | English |
| Paperback | 108 pages |
| ISBN-10 | 1500619213 |
| ISBN-13 | 978-1500619213 |
| Reading age | 13 – 18 years |
| Dimensions | 13.34 x 0.69 x 20.32 cm |
by Veronica Brown
This book is very informative
by Faby
The most amazing, comprehensive, honest, well written and to the point marketing book I have ever come across. I feel I have spent so much money and time on other rubbish books that I warmly advise to get this one!
by NimblePixel
Love, love, love.
This book is helping me with my job, and is such a good read.
by Amazon Customer
Excellent! This is a nice easy read, with lots of great advice for anyone running a business of any size.
by The gallus goat
What a gem. Complements other books on my shelves, from the likes of Seth Godin, Hugh Macleod, Dan Blank and Nilofer Merchant. Off to read Fortune Cookie right now….
by Kate H
It must be said that I am a bit of a Bernadette fan. Her book The Fortune Cookie Principle formed the skeleton of my business’s marketing strategy. I went through every question at the end of the chapters and religiously wrote my answers. It was quite possibly the most important exercise I have done for my business. Uncluttering the ideas, vision and ‘how to’ onto paper was powerful and dramatically reshaped the value proposition of my startup.
Ever since then I have soaked up her insights on brand storytelling and embedded marketing strategies through her blog at http://www.thestoryoftelling.com (if you don’t already read it then I encourage you to do so).
With Marketing – A Love Story: How to Matter to your Customers, I read it in one go, quickly flipping the pages (she’ll have that effect on you when you read it too). I found it hard not to highlight take-aways in every other paragraph for fear I’d have half a book to remember. As I read Bernadette’s blog posts, some material was familiar but I realized certain points needed hammering home again. As I read, I scribbled notes and ideas down that suddenly pinged up as I went through the 30 Questions every Entrepreneur should Ask section. In fact, I’d say the book is worth buying for that part alone: it is a vital business map and whoops a business plan or model generator hands down.
This is a book for people who want to embed care into the core of their business. It doesn’t teach you how to sell, it teaches you how to tell stories that build customer loyalty and long lasting quality into your service or product. Yet as you read it, you see how much that approach wins over hearts that brings customers in willingly.
It examines every element of marketing for those in the earliest stages of business to those who are established and need to redress the way they connect with customers.
If, as Bernadette says, “intention is everything” and “people can sense yours; they know you’re in for the right reasons”, you’ll come away feeling that she’s someone whose intention is simply to help you build a happy and successful organization.
Buy this book now. It’s a gift.
by tommytucker
Its… excellent. Its a thin book, but honestly every page has some nugget in there about modern marketing. Often the content feels like its being regurgitated a little, but when you REALLY study whats being said its another facet around the central theme topic. Every page has some truth or logic to it that seems so simple once read, but is obviously rarely understood in todays world, and is rarely ever executed – if you own a business or are in marketing this is a MUST READ.
Bernadette seems to be akin to a marketing muse of some sort. This book is actually an aggregation of lots of her blog posts, but its still worthwhile to buy. I will read and reread this book several times.
Ive bought the rest of Bernadettes books because of how much this one pucnhes above its weight and will shortly buy her newest book “hunch”.
by rothklee
First book I’ve read on marketing and I found it very interesting – there are plenty of examples to demonstrate the practical elements of developing a customer base. Definitely recommend this book to others. I think a lot of businesses need to read it as well