Marketing Communications: Interactivity, Communities and Content
£1.60
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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Additional information
| Publisher | 5th edition (6 Feb. 2009), Financial Times, Prentice Hall |
|---|---|
| Language | English |
| Paperback | 1000 pages |
| ISBN-10 | 9780273717225 |
| ISBN-13 | 978-0273717225 |
| Dimensions | 19.05 x 3.18 x 26.04 cm |
by Martin Parvanov
I love it AND i NEED IT FOR MY UNIVERSITY.. So I found it in Amazon and I bought it
by C E RACEY
goods as described, thank you
by Chupin Emmanuel
The book is very relevant to different marketing concepts. Clear, modern and understandable, I really recommend it to business students.
by Alex S.
Good read and full of knowledge
by Yanina
I tought it is going to look better.
by carly simmons
Good book
by Alessandra
it has everything you need regarding marketing communications from definitions to diagrams!
by Mr Paul Dixon
It helped my son gain his degree at Leicester University, it was adequate for the course he was attending at the time book was purchased. Now sold to another student