Marketing Communications: Touchpoints, sharing and disruption
£32.30£53.20 (-39%)
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
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Additional information
| Publisher | 8th edition (11 July 2019), Pearson |
|---|---|
| Language | English |
| Paperback | 816 pages |
| ISBN-10 | 1292234970 |
| ISBN-13 | 978-1292234977 |
| Reading age | 10 years and up |
| Dimensions | 19.3 x 3 x 26.4 cm |
by Alina Rusovici
Pages were ripped out and the book had dirt all over the pages. For the price its selling for you might as well buy brand new.
by Reviewer19
Great, clear and comprehensive guide to marketing communications with lots of relevant and up to date content. Not given 5 stars as disappointed that front pages coming away from their binding after first few weeks, with only light use, and too late to return :(.
by Francesco
Good book
by Reviewer19
I purchased this as part of the recommended reading for a CIM L3/4 Module. This book is very extensive and well-researched, providing thought provoking and very up to date research and case studies. Unfortunately it was far too big to read, so I would use it for references in papers or if you are doing a longer course 12m+. The layout of the books is very good, and each topic is well-explained with good references, case studies and a final part in each section with a wider case study and questions. For this reason I would recommend it both for students and teachers to use in class.
by Lorna
Very well structured and easy to read. Gives a clear understanding of the marketing communication processes and implementation. Relevant and contemporary study cases.