Marketing Fashion, Second edition: Strategy, Branding and Promotion
£26.60£28.50 (-7%)
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer’s kit are discussed, from attending fashion fairs to viral marketing and online strategies.
Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Additional information
| Publisher | 2nd edition (17 Aug. 2015), Laurence King Publishing |
|---|---|
| Language | English |
| Paperback | 240 pages |
| ISBN-10 | 1780675666 |
| ISBN-13 | 978-1780675664 |
| Dimensions | 19.05 x 1.91 x 25.72 cm |
by My review…
Great book! It works like a overview map on all the important aspects of marketing (fashion).
by Amazon Customer
Good book
by Amazon Customer
good
by Barbara
The book was delivered on time, I purchased this book for my daughter who is doing Fashion Communication and promotion at University.
It looked a very clear and concise book
by Amazon Customer
Just what I needed! This book is very clear and precise. It goes over the different aspects very well and is of great use to any student or otherwise needing a book on fashion marketing.
by Amazon Customer
Ordered this and it got delivered the day after! Very happy customer 🙂 thank you !
by Amazon Customer
Interesting book for students ultimately gives you an idea over view that’s it
by Anastasia Check
It has every important marketing elements and explains them in a very clear way