Marketing For Dummies, 5th Edition
£3.20
Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You’ll discover inexpensive online marketing and promotion tools, proving that budget doesn’t have to be an insurmountable obstacle. You’ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!
Today’s marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.
- Turn web visibility into real-world traffic and sales
- Reach the right people at the right time
- Develop a cohesive marketing plan for any budget
- Source locally, market dynamically, and connect with your community
Whether you’re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
Read more
Additional information
| Publisher | 5th edition (1 Aug. 2017), For Dummies |
|---|---|
| Language | English |
| Paperback | 416 pages |
| ISBN-10 | 1119365570 |
| ISBN-13 | 978-1119365570 |
| Dimensions | 18.42 x 2.54 x 24.13 cm |
by Debbie
This book arrived in perfect condition.
by Mr J D Clay
v useful on effective video and marketing and website factors like landing pages etc. good value too!
by Mike
This taught me a lot more than most of the text books recommended for my course!
by RichXL
Could be written in a more engaging and modern way, a bit old school.
by Alexander Brown
Perfect overview in to marketing
by Seda Alaattin Cagil
This book is about marketing. Actually Marketing for “Dummies”. It’s really helpful though. You can get it for sure, you won’t regret it. I approved it!
by A Beautiful Mind
Really interesting ideas – particularly that today to sell your brand and make money you need to appeal to people’s moral values and the idea of self-realisation for younger demographic not their selfish side. It is argued that some of the truly terrible things e.g.destroying nature, animal habitat and disrespecting and disrespecting and exploiting children and adults living in poorer countries will be found out by consumers in richer countries and hurt the brand.
I really hope this is true. So far I see a lot of in your face hypocrisy e.g. big brands pretending to be green in the northern hemisphere while continuing to destroy, pollute and exploit in Latin America and Africa and the public largely not picking up on this due to lack of mainstream coverage and lack of ethical alternative for high tech products.
by Happy?
Great book, outlines all essentials to learn about Marketing.
Used to gain a basic understanding of Marketing before further education in Marketing. Would recommend!