Marketing For Dummies: Use Marketing Strategies to Build Brands and Roi, Master Seo, E-commerce, Video, Digital, Social and Mobile Channels, Apply Psychology to Win Loyalty and…
£17.70£20.90 (-15%)
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.
- Learn the marketing and sales strategies that work in any economy
- Discover how to engage customers with trust and enthusiasm
- Understand post-pandemic changes in consumer attitudes
- Discover new tools and technologies for finding customers and inspiring loyalty
- Adapt your brand, pricing, and sales approach to make your business more valuable
- Avoid common marketing mistakes and learn how to measure the impact of your efforts
In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
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Additional information
Publisher | 6th edition (10 Nov. 2022), For Dummies |
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Language | English |
Paperback | 400 pages |
ISBN-10 | 1119894875 |
ISBN-13 | 978-1119894872 |
Dimensions | 18.54 x 2.54 x 23.11 cm |
by Mr J D Clay
very informative 400 page 6th edition covers lots of areas of marketing useful resource good value for money
by mrs cdl
There are multiple pages missing from the middle of the book, it jumps from 186-191 and is now too late to return