Marketing for Introverts: How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world
£14.20
This proven 5 step marketing framework for introverted business owners will help you find your voice AND get heard.
Does your business’s success hinge on your ability to market yourself?
Want to promote and connect with your ideal clients in a way that feels authentic and comfortable?
But marketing as an introvert feels overwhelming.
You’re not alone. Did you know over 40% of the population are introverts?
Yet, there are successful introverted entrepreneurs who market their businesses with confidence. What do these entrepreneurs know that you don’t?
With a deep understanding of introversion and over 25 years experience in building and marketing businesses, marketing consultant and podcaster, Jenny Procter shows you that being introverted doesn’t have to be a barrier to success.
Jenny shares her proven 5 step system that utilises the strengths of introverts to build a compelling marketing strategy. It’s an intuitive and straightforward approach with actionable strategies for introverted business owners to thrive in marketing.
Learn how to:
- Understand your introverted nature
- Craft an authentic marketing message
- Leverage your introverted strengths
- Use your business’s story, not just sales pitches
- Adapt marketing strategies to your introverted personality
- Choose marketing messages that will resonate with your audience
- Increase your confidence in marketing your business
It’s ok to feel anxious. But you do need to step outside your comfort zone because confidence only comes from practice.
Are you ready to create a marketing strategy that authentically represents who you are and what you offer?
About the author
Jenny Procter is an experienced marketing consultant and host of the successful Marketing for Introverts podcast. She discovered she was an introvert while in a room of extroverts in 2010, and it was truly a lightbulb moment.
As an introvert and small business owner Jenny believes that everyone can find a way to market their business and get more visible in a way that suits them. Her approach is supportive and endlessly practical. She works with service businesses to define their audience, get clarity about their offer and define their niche, before consistently delivering the marketing tactics that work, while resisting the latest shiny marketing tools. She has been described as a safe pair of hands and the person who brings calm and clarity to any marketing challenge.
Working with hundreds of small business in her consultancy, Jenny’s early career was spent in corporate communications roles, organizing government conferences, defending late trains on live radio and advising NHS and local government leaders.
Jenny lives in a Staffordshire village with her two children (one introvert and one extrovert) and works happily and peacefully in her home office.
Find her at
www.bondfieldmarketing.co.uk
LinkedIn Jenny Procter
Marketing for Introverts podcast
Read more
Additional information
| Publisher | Independently published (20 Sept. 2023) |
|---|---|
| Language | English |
| Paperback | 228 pages |
| ISBN-13 | 979-8861983419 |
| Dimensions | 15.24 x 1.32 x 22.86 cm |
by Miss Jones
This is an invaluable resource for introverted business owners! Jenny breaks down everything you need to know when it comes to marketing as an introvert. From the challenges you might be facing, to strategies that work best, as well as how to measure your progress. A perfect guide to marketing for us more quiet souls.
by Sarah Jones
Marketing is a constant challenge. Staying up to date with the latest trends. This can lead to perilous distractions.
In this book, the author Jenny, shares how to stay on track with proven methods.
Questions that are pertinent and often blindingly obvious yet still overlooked in the busyness of doing.
Take these steps and come back to them. Embrace the change and move forward with your marketing.
Introverts and extroverts alike will find this book helpful.
by Mrs W.
Arrived on Sunday, dived in, finished Monday. I have 4 pages of notes, and I’ve bookmarked and written all over it (in pencil of course).
Seriously insightful, written authentically from Jenny’s knowledge and experience. I personally think everyone who has a small business would benefit from this book. There are introvert aspects in everyone’s personality I now realise.
This book resonated so I will be recommending it far and wide and I’ll also be buying more copies. If you’re coaching with me at the moment, you may be the person I have in mind for this!
Congratulations Jenny. It’s a Masterclass and you should be very proud. I’m sure you are ????????
by Sarah Jones
This book is a real gem! Jenny marketing knowledge shines through on every page and is an easy to follow, and implement guide on how to do your business marketing in your own way. I shall be referring back to this a lot!
by Mrs W.
This book is a must read for all introverted business owners. Jenny makes you feel that you introvert qualities are actually superpowers and that you can use them to quietly build an amazing business. She breaks the massive, slightly scary topic of “marketing” into friendly bite size and do-able chunks. She provides you with the theory behind why introverts are who they are but gives you practical tasks to easily plan out your marketing strategy. I particularly loved the “values picker list” which makes this exercise so much easier than staring at a blank page trying to pin down exactly what it is you stand for! I also think Jenny goes over and above to provide value in this book by linking salient podcast episodes into relevant chapters so you can gain even more from this amazing marketing expert.
Thanks Jenny, I really enjoyed your book and I have gained a lot from it, even though I have been in business for a few years, there’s always more to learn and tweak.
by Ms WA Gillett
Sensible & practical advice that would benefit anyone – but especially introverts.
Jenny strikes a really reassuring tone without being patronising.
Full of useful exercises & plenty of tips.