Marketing Strategy and Competitive Positioning, 7th Edition

£42.80£47.50 (-10%)

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace

Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment – by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation.

Pearson, the world’s learning company.

Read more

Buy product
EAN: 2000000474618 SKU: F1016963 Category:

Additional information

Publisher

7th edition (13 Jan. 2020), Pearson

Language

English

Paperback

616 pages

ISBN-10

1292276541

ISBN-13

978-1292276540

Dimensions

19.69 x 2.46 x 26.42 cm

Average Rating

2.33

03
( 3 Reviews )
5 Star
33.33%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
66.67%

Only logged in customers who have purchased this product may leave a review.

3 Reviews For This Product

  1. 03

    by Amazon Customer

    This is a core, high quality text for my MBA and well worth the money!

  2. 03

    by Angel Fotiou

    See photos

  3. 03

    by Angel Fotiou

    Very disappointed that the book (which is expensive) has arrived slightly battered and looking second hand!

Main Menu

Marketing Strategy and Competitive Positioning, 7th Edition

£42.80£47.50 (-10%)

Add to Cart