Marketing Strategy: Based on First Principles and Data Analytics
£45.40£50.30 (-10%)
Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.
New to this Edition:
– Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
– Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
– Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments
– Vibrant visual presentation with a new full colour design
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Read more
Additional information
Publisher | 2nd edition (5 Feb. 2021), Bloomsbury Academic |
---|---|
Language | English |
Paperback | 416 pages |
ISBN-10 | 1352011468 |
ISBN-13 | 978-1352011463 |
Dimensions | 17.91 x 1.98 x 25.4 cm |
by mcm
the book looks great, but i have a kindle fire – and its simply unreadable, title pages go across two our more pages some tables are too small to read, some go off the page. Wish it was readable, it looks great