Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
£30.40
WINNER: The BookFest Spring Book Awards 2022 – Marketing category
WINNER: Business Book Awards 2022 – Sales & Marketing category
Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
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Additional information
| Publisher | 1st edition (3 May 2021), Kogan page |
|---|---|
| Language | English |
| Paperback | 320 pages |
| ISBN-10 | 1789667410 |
| ISBN-13 | 978-1789667417 |
| Dimensions | 15.8 x 1.91 x 23.5 cm |
by Teebee
If you only buy one strategy orientated book, make sure it’s this one. Packed full of incredible insights and actionable framework templates, there’s enough great content here for even season marketers to sink their teeth into. Great work by Jenna Tiffany.
by Steve
As someone who has worked in digital marketing for 15 years I find that there is a lot that I don’t know about the industry or have forgotten many years ago. I use this book to help with both; to educate me on updated concepts and to remind myself of the underlying principles which my day-to-day job in digital marketing are based.
The research that has gone into this book is staggering, as can be seen from the pages of references at the end of each chapter. It’s a detailed, well-thought-out yet still accessible book.
As well as using for myself I will be using this book with the more junior members of the team who are learning about the theory and practical application of marketing strategy. And I will be buying a second copy for my daughter who is going to university to study marketing!
by Mrs M A Gettins
This is great for both students and business owners a like. Jenna has a great take on some more traditional frameworks to bring them up to date and some fascinating interviews and case studies. LOVE this book!
by Tim Bond
This book is very well written, easy to follow and packed full of practical resources and methodologies for all marketeers no matter what level. Fully recommend having this on your book shelf ????
by SimS
Marketers looking for a hands on, practical approach look no further than this book as it really cuts to the point in providing actionable advice to building a marketing plan. You’ll definitely pick up new ideas and most importantly, take away a structured framework to follow
by Mr J D Clay
V useful” on marketing strategy £21 informative on principles of effective marketing engagement and other factors.
by J
This is by far the most complete book on marketing strategy on the market. Beautifully and engagingly written, too!
by Tim Bond
Full of information about the myriad aspect of marketing and strategy. Leaves you with lots of things to think about and ask yourself, as well as providing the insights to start answering these questions too.
Ultimately, a well-rounded view of everything you need to know about about marketing strategy, whether you’re just joining the industry or have been in it longer than you can remember!