Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit
£2.90£19.00 (-85%)
Marketing needs a wake-up call or risks fading away!
While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of ‘digital everything’. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.
This book aims to shake marketing by the collar. To pull it from the precipice and encourage action… before it’s too late.
If you’re a marketer, you’ll understand – marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community.
Previously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing’s unrivalled commercial importance.
Using a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing’s favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation’s marketing efforts.
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Additional information
| Publisher | RJH Publishing (15 Feb. 2022) |
|---|---|
| Language | English |
| Hardcover | 210 pages |
| ISBN-10 | 1739782003 |
| ISBN-13 | 978-1739782009 |
| Dimensions | 15.24 x 1.75 x 22.86 cm |
by Amazon Customer
Fab read! Not only does this book talk about the issues we face every day in Marketing (vs sales!!) but it does it in a very engaging style with loads of actionable insights and tips – great Job!
by Kindle Customer
Highly recommend for all business stakeholders, an engaging and important read
by Martin Gladdish
A provocative insight into marketing’s dilemma: More importantly full of clear direction, practical advice and honest, open assessment of a way forward. An engaging read – highly recommended.
by Kindle reader
I’m often a skeptic when it comes to marketing books, I often find them generic and I relatable… but this one really nails it. Well written, practical and hits all of the right notes! We’ve got a marketing team of 5 (In Financial Services) and I’ve bought all of the team copies!
by Jenny
Interesting insights born of personal experience. Nicely formatted with good graphics. Certainly recommend.