Roll over image to zoom in
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
£13.90£16.10 (-14%)
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Read more
Additional information
| Publisher | 3rd edition (28 Jun. 2018), Entrepreneur Press |
|---|---|
| Language | English |
| Paperback | 244 pages |
| ISBN-10 | 159918625X |
| ISBN-13 | 978-1599186252 |
| Dimensions | 14.61 x 1.27 x 22.23 cm |
by Simon
Having read the hype about Dan Kennedy I was looking forward to some brilliant insights to direct marketing and the copywriting that sits behind it. Unfortunately this book is more about the benefits of direct marketing, than how to do it. I feel like I was promised a Haynes Manual to help fix my car, but instead got a brochure on how great other people’s cars are.
The bulk of the book is a series of case-studies where Dan’s mates describe in very general language what they did, and how rich it made them, and how you can buy their course or newsletter or whatever. For example, the section titled “Systems for Every Marketer” consists of one chapter which tells us to 1) use technology, 2) consider a sale as part of a relationship, not the end-game, and 3)work smarter not harder. No mention of how to do these things (e.g. how to use the power of autoresponders, or webpage mouse tracking software) but coincidentally the author runs a company called “Automated Marketing Systems” which can do it all for you. All the chapters are in a similar vein.
The enclosed audio CD is a badly recorded series of excerpts from a seminar, again mostly hot air and upsells.
I guess if you are genuinely unaware of the difference between direct marketing and brand/vanity advertising then perhaps this book would be an eye-opener. And perhaps it would prick your curiosity to look for more useful books on how to do it.
But if you have already read a few good books on DM and copywriting then don’t bother.
by Amazon Customer
If you have read dans other books then do not get this it is filled with nothing but sales crap to his other books
by Prof Colin Turner
What Dan tells you is how it really is – there truly are no wishy washy messages here. I have personally recommended his books to dozens of people. If you enjoy Dan’s no holds barred style then I can also recommend Swimming with Piranha Makes You Hungry by Colin Turner
Swimming with Piranha Makes You Hungry
by Goalseekers
Tells it as it is !!
by Olutola Cole
Great read
by Daniel
Good luck to you. Investing on yourself, your skills and business is never a bad decision especially at the price of a book. Don’t ever other think it.
by David Fitzmaurice
One of Dan’s best books. Very easy to read and full of knowledge
by Bizbus
Stop thinking about it and just buy it! This book is real food for your brain and full of insights that you need to know if you are in business. This book cost me c. 10 – if I was given the choice to read it and then pay for it at the end I would have happily offered 100 and still not be paying anywhere near the true worth of this book to me when I implement and follow the advice and wisdom contained within it.