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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
£17.10£19.00 (-10%)
Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today’s brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.
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Additional information
| Publisher | 3rd edition (18 Jun. 2019), Entrepreneur Press |
|---|---|
| Language | English |
| Paperback | 358 pages |
| ISBN-10 | 1599186411 |
| ISBN-13 | 978-1599186412 |
| Dimensions | 15.24 x 1.91 x 22.23 cm |
by James
This is straight up my favourite Dan Kennedy book. He lays out what he’s discovered about rich people, tells you exactly what they’re looking for in a product/service, and tells you what appeals to use to hook them.
The “e-factors” chapter is especially great. I’ve already read it over 10 times easily, with copious notes. At the end he also gives you case studies of how his students implemented his teachings into their businesses – which should give you plenty of practical ideas for your own.
Genuinely astounding that such valuable information is available in a mere £10 book.
by jay
This book has a catchy title, I have watched his seminars, BORING..
He uses other people’s stories and examples and cannot get to the point!