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Ogilvy on Advertising
£9.00£14.20 (-37%)
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate
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Additional information
| Publisher | 1st edition (5 Mar. 2007), Welbeck Publishing |
|---|---|
| Language | English |
| Paperback | 224 pages |
| ISBN-10 | 1853756156 |
| ISBN-13 | 978-1853756153 |
| Dimensions | 18.4 x 1.6 x 24.1 cm |
by Fred
Ahead of his time. This book holds so many fundamental truths, that you can see how it left its mark on marketing today.
by Ian Boddison
A classic packed with timeless advice. Although the author knew nothing of the internet age, his work is as relevant today as when it was written.
by jazzk1
Overall 5/5, some of the good aspects of the book:
-actual layout and presentation, beautiful with coloured pictures, clear layout and font
-quotes and research behind techniques
-feels like you are talking to Ogilvy himself in the manner of the wording
-covers all principles of advertising at that time
drawbacks:
-dated techniques (although Ogilvy states himself many times that its the principles to focus on, not the techniques)
So for someone interested in advertising, its like a history book but feels very contemporary, it of course does not include the tech book hence much of advertising is not included such as the internet, social media etc but for its time and the principles covered 5/5
by Paul Malone
It’s an interesting read but I feel it lacks solely because it was written in a different era that relied totally on tv and newspaper advertising.
by Juliet
David Ogilvy’s pearls of wisdom remain relevant after all this time. It obviously lacks anything about internet, social media and mobile phone advertising. But from where I stand his 7 commandments of advertising apply to virtually all media, including those not invented when he wrote the book, such as the internet and social media.
by Martin Jackson
Ogilvy presents his life’s work in this book with such enthusiasm that it made me want to keep reading. The subjects of advertising style, research, copywriting execution, the use of creative images, and much more, were all covered, and covered very well.
However, the one problem I found with this book is that the material is very dated.
On subjects of market research, split testing and copywriting style, Ogivly discusses the way in which he improved the sales of literally thousands of different product-lines through successful advertising campaigns, but I couldn’t help but to compare Ogilvy’s dated methodology with the modern – and proven – methods which exist today. And some of Ogilvy’s are wrong. For example, Ogilvy talks about the length of copy used in his ads. He states that longer copy works best to generate more sales revenue. Of course, this statement simply isn’t true in today’s world and is very much dependant on dozens of factors including medium of advert, product being advertised. The list goes on.
I would highly recommend this book to anyone working in advertising and/or marketing, as the book provides some deep and meaningful advice for even the experienced marketing professional, but the reader should bear in mind the year in which this book was written before using some of the advice in his next advertising campaign.
by SSP
A fantastic book on advertising and learning what works due to, ultimately, human habits and behaviour. I first heard of Ogilvy when I saw a Tweet by Rory Sutherland, who is hilarious and works for this advertising agency (check out his videos on YouTube by the way). It is amazing that in this book the author says that almost all of the things that work in advertising are well known, have been for some time (all methods are explained here too) and most of the creative people who work in Ad agencies all over the world ignore these principles and keep trying to reinvent the wheel. This frustrates the author more than anything! I also didn’t know how to distinguish advertising between agencies. However, through illustrations of Ogilvy’s big clients and campaigns over the years, this has increased my awareness from absolutely zero to quite a decent level. This was a great educational book to read and great to put ALL of these principles into practise if you want to promote your own business.
by Mike Beasant
I bought this based on the opinion of Drayton Bird, who worked for Ogilvy.
I found it immediately captivating, full of great advice, delivered with humour and insight.
If you aspire to write better more engaging content, this is a great place to start.
Will it make you a better writer?
Probably help you avoid the biggest mistake, being boring in print.