Ogilvy on Advertising in the Digital Age
£23.40£31.30 (-25%)
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook.
Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of ‘digital’. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the ‘noise’ surrounding digital to outline some essential truths and offer sound practical advice.
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Additional information
| Publisher | Welbeck Publishing (5 Oct. 2017) |
|---|---|
| Language | English |
| Hardcover | 288 pages |
| ISBN-10 | 1847960871 |
| ISBN-13 | 978-1847960870 |
| Dimensions | 19.6 x 2.6 x 25 cm |
by Charlotte hennessy
Exactly what I expected and delivered perfectly
by specklefreckle
A balanced and critical view of modern marketing, especially around the ‘everything is digital’ assumptions. Lots of evidence to support his claims. Recommending to my students and colleagues.
by Kindle Customer
Great for any business owner or marketing beginner’s journey. Worth every penny
by Amazon Customer
This is a truly excellent book. It brings the many areas of marketing together, making sense of the chaos. A must read for today’s marketing professional.
by Perky MJ
Fine – no feedback
by Cliente Kindle
Very good. Quick delivery.
by Mikethe coach
I do think there is better books for the money.
by Hamad
I teach advertising and this book is perfect with its detailed analysis and some very interesting examples of digital marketing. Would be hard to find a book as good on this topic. Very well-written.