One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
£17.70£20.90 (-15%)
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.
More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how―in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog―and now he’ll share his secrets to success with you.
In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.
Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:
- Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
- Ray Chan, CEO and cofounder of 9GAG
- Julius Dein, internet personality and magician with nearly 16 million Facebook followers
- Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas
- Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
- Eamonn Carey, managing director at Techstars London
- Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
- Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment
One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
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Additional information
| Publisher | BenBella Books, Updated edition (19 Nov. 2020) |
|---|---|
| Language | English |
| Hardcover | 256 pages |
| ISBN-10 | 195066547X |
| ISBN-13 | 978-1950665471 |
| Dimensions | 15.88 x 2.62 x 23.65 cm |
by Gareth Dakin
For anyone looking to build a following or even just understand social marketing more this is exactly the book to buy. I was impressed with how well structured the book is, you can pick it up, read a couple of chapters in a short time and soak that information in really easily. For me, someone who struggles to take information from a written page, that’s a massive plus!
Whether you’re attempting to build a personal brand like me, sell a product or market an already fully fledged business this book will guide you, perfectly, through the tasks you need to do. All without ramming too much information and jargon down your throat.
by Mr O.
Some great ideas but more aimed at people with big marketing budgets.
by Damen Luke Clarke
Hands down an absolutely fantastic read, a game changer if you buying this book for the topic of building a following and a social fan base. Highly recommend.
by Alison R
If you’re looking to build a social following, or embark on any kind of online promotion, I would definitely include this book in your research. However, it is not a ‘quick fix’ book – you need committed dedication, inspiration and a chunk of cash to follow in his footsteps. I would have liked a bit more in depth guidance as to how he set up his Facebook ads for testing and I wonder how much has changed since he wrote it. Having said that, he is an enthusiastic and inspiring writer and it is well worth a read.
by Born & Raised
Read this book in hope it would help build my Instagram page which is at 6k but was a little disappointed to be honest.
by Jumhed
There’s no doubt that the author knows how to market via social media, but this book is almost all about telling you the results he gets and then giving a link to his (paid) courses at the end of each chapter.
by Amazon Customer
Useful tips for people who are happy to spend a bit of money on as advertising.
At times, it’s a little basic and repetitive e.g. try variations of advertising campaigns.
by K. McLeod
I was really excited to read this and then very disappointed with the content. Lots of rehashed theories that you can find for free on YouTube and other places. If you’re looking to grow a following this book isn’t the answer in my opinion.