Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
£17.10
Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.
Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:
- Create a blueprint for integrated search, social media and content marketing strategy
- Determine which creative tactics will provide the best results for your company
- Implement search and social optimization holistically in the organization
- Measure the business value of optimized and socialized content marketing
- Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
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Additional information
| Publisher | 1st edition (28 Mar. 2012), Wiley |
|---|---|
| Language | English |
| File size | 6157 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 346 pages |
by B. Adams
I’ve read a lot of books about various aspects of digital marketing, and while I take lessons from every one, it’s hard to deny that there’s a huge variety in quality.
Lee Odden’s book ‘Optimize’ is just about as perfect a digital marketing book as you can find. It’s more or less a manual of how to build a successful online brand.
Digital marketing has been in a continuous state of change since the dawn of the internet, and marketers have had to adapt their tactics all the time. On many levels ‘Optimize’ transcends that, and focuses on what it takes to build a lasting online brand that engages with its target audience in ways that will endure for years to come.
If you’re a SEO, Social Media marketer, digital marketing generalist, or even a copywriter, this book is a must-read.
by chicha33
I bought this book after being an avid fan of the blog…and was disappointed. It is written in a “dense” way that makes it hard to read and jumps from topic to topic, crammed with tips but going round in circles. I lot of repetition throughout the book as well.
I think is would be best used to dip in and out of specific topics, but I gave up on reading the whole thing halfway through.
I feel bad giving this review because the guy is a genius and writes awesome blogs and articles etc. Unfortunately, the book did not work for me
by Client Kindle
As someone who has been working with websites since the mid-1990s, I felt comfortable with traditional forms of SEO such as article writing and general link building, but realized that my knowledge of digital marketing and using social networking to build and promote a brand was very limited. This is a great book for anyone who wants to get to grips with the steps to take in order to take advantage of current SEO techniques. The book is so packed with information that it merits being read more than once as there is a lot of help and advice to absorb.
by GJ Glass
I bought this as an audiobook to listen to on my phones. It’s spoken by a phoney sounding presenter and goes over a lot of the same ground repeatedly in a fashion that is completely unmemorable. Get yourself a short 100 page SEO top tips book on Kindle instead (or google it) and save your cash. Unfortunately this book is not going to fire up your enthusiasm.
by Slow Lorris
The key to understanding this book is the subtitle. The author draws together the three core strands of modern digital marketing – content marketing, SEO and social media – to show how they can be integrated to provide an overall strategy for your business. Essentially it helps you think (very) clearly about the underlying commercial issues and what’s best for your organisation. On several occasions I offered a silent “three cheers” for the author’s ability to cut through the hype and jargon that often surround these subjects. In particular, content marketing has become a fashionable bandwagon and this book offers a welcome dose of common sense.
Beyond “strategy”, the book does then point you in all sorts of useful practical directions but it most definitely isn’t a detailed “how to” manual. In fact it’s a relatively brief book – 230 pages – which I found all to the good. Over the years I’ve read stacks of books on digital marketing and this is one of the best. Focused, clear thinking and commercial.
by Golddust79
I really like the way this book is written, it’s not too jargon heavy like other books. The way the information is presented and explained means that it’s easily retained and makes for a nice easy read. Within the first chapter I learnt about social monitoring tools that I didn’t know about. I especially like the action items at the end of each chapter. I would definitely recommend this book and shall be looking for more books from this author in the future.
by Amazon Customer
Great book.