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Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
£4.10
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber–a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing–he advert
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Additional information
| Publisher | Illustrated edition (20 Sept. 2009), Morgan James Publishing llc |
|---|---|
| Language | English |
| Hardcover | 344 pages |
| ISBN-10 | 0982379315 |
| ISBN-13 | 978-0982379318 |
| Dimensions | 16.05 x 2.74 x 23.42 cm |
by Michael
As always with the Dan Kennedy Bill Glazer information, its 100% and as long as you put the effort from what it teaches you – the returns will be massive.
by S. Wilson
Nothing new in this in book but some of the tips do work. However very Amercian and some customers in the UK would get sick of been mailed non stop with silly letters that they give as examples in the book.
by Danilo Dusoswa
This book is fantastic. For the price you pay, you get an unbelievable amount of quality, usable examples that are applicable to any business.
I used the handwritten sales letter example to try it out. I sent out 20 letters and within a few days had two new customers making this my best return on investment from a letter this year. And that’s after just 20 letters sent out! I’m already getting ready to send it to more customers.
I would recommend this book to anyone. You can’t lose. At worst, if you apply a strategy from this book you’ll make the price of the book back within days, multiple times over.
I would rate this book as essential reading for anybody that’s serious about growing their business.
by select-books
Prompt delivery. Item as described. Deal with confidence.
by Paul Simister
The title promises “Outrageous Marketing” and the contents is likely to shock you to your core if you haven’t seen American style, over-the-top, direct response marketing before.
First a bit of background. Bill Glazer was a long term student of direct marketing & copywriting “legend” Dan Kennedy as he managed his men’s clothing store and he eventually became Kennedy’s partner in Glazer-Kennedy, a business selling marketing advice and training to small businesses. If you’re new to Dan Kennedy, the place to start is probably
The Ultimate Marketing Plan 4th Edition
which introduces you to his thinking and isn’t really about preparing a marketing plan.
On to this book.
Would you send out a handwritten sales letter to your customers with words scribbled out and notes added in the margin? Bill Glazer did.
Would you write a marketing message on a place-mat from a cafe or have a letter crumpled up and mailed inside a mini waste paper bin? Bill Glazer did.
Do you want your marketing to SCREAM at your prospective customers “LOOK AT ME”? Bill Glazer does.
In these days of information overloaded where people are potentially exposed to thousands of marketing messages every single day, the first, vital battle is to break through the clutter and to get attention if you’re going to commit to using outreach marketing.
Getting one of these outrageous marketing pieces is likely to arouse some curiosity, if only “who on earth has sent me this?” A strong headline can then force the prospect to start reading, almost against their own personal will.
The majority of the examples in the book relate to direct mail and whilst it is increasingly expensive, it can be the only way to reach well protected decision makers.
I’m not brave enough to go this far with my marketing. One of the advantages of the book and its many examples is to show you that your “risky adverse” sales letter is comparatively tame and perhaps you need it jazz it up a bit more. I fluctuate between two positions on the commercial mailings I receive. Sometimes I’m ruthless and everything goes for recycling without being looked at but other times I’ll take the time to review what comes in and critique it in my mind. Too many examples pompously tell me how great the businesses are without trying to hook my interest or delivering proof. No wonder they don’t work well.
If you’re interested in being outrageous, I think it’s sensible to think relatively small and test a sales letter on a relatively small part of the market. If it gets results, send it out to more potential customers and when you’re confident, the most important customers. You can then use outrageous advertising in the media.
Two things may irritate you about the book. One is the self confidence of the author and the bragging about how great his techniques are. The second is that the book promotes Glazer-Kennedy hard although the website address used no longer directs to a functioning offer which suggests that he is not as clever as he thinks.
About my book reviews – My goal is to help you to find the best business advice. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.
Paul Simister, a business coach who helps business owners who are stuck with disappointing marketing, to get unstuck.
by Mr. M. O’Sullivan
I have used successfully several of the methods outlined in this book before reading it – the author hits it right on the nail, unless you get noticed nothing else works. I know that the methods I’ve used and that are advocated in this book have caused several SME owning colleagues of mine to baulk – you need a bit of brass neck to make this work:-)
by M. R. Eve
I was looking forward to the release of this book by Bill glazer and i must say it doesn’t disappoint. I didn’t learn anyhting particularly earth shattering however the examples of direct mail pieces that have worked are priceless. I challenge you not to find at least one you can’t quickly modify and tweak and use in your own business. Save yourself a fortune on marketing and copywriting and buy this book.
by BirdNerdSophie
Bought as a gift for my Dad as it’s not my thing but he seemed very happy with it!