Persuasive Marketing: The use of NLP in Advertising & Marketing

£3.10

Persuasive Marketing an introduction to the use of NLP in
Marketing & Advertising.

Why do some advertising campaigns work and others fall flat?

Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce
consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.

Many of these ‘fixed action patterns’ are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it’s not suprising that these exact same patterns are used in marketing and advertising to increase acquisition, improve loyalty and reduce attrition.

In effect these patterns make your audience more likely to behave in predictable ways.

These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.

Persuasive Marketing will introduce you to these patterns and how to use them effectively.

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EAN: 5000000488469 SKU: 12129082 Category:

Additional information

Publisher

Extra Sensory Perception (25 April 2014)

Language

English

File size

3236 KB

Text-to-Speech

Enabled

Screen Reader

Supported

Enhanced typesetting

Enabled

X-Ray

Not Enabled

Word Wise

Enabled

Sticky notes

On Kindle Scribe

Print length

219 pages

Page numbers source ISBN

1499155492

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Persuasive Marketing: The use of NLP in Advertising & Marketing