Planning for Success: A practical guide to setting and achieving your social media marketing goals
£18.00
Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analysing your competition, this book equips you with the essential tools for success.
Learn to captivate your audience through compelling storytelling, create content calendars, and optimise your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to handle any potential crisis with confidence.
“This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.” Anna Miller, Early career marketer
“Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.” Jake Potter, Head of Social Media.
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Planning for Success is for early career marketers, digital natives entering the workforce, and digital immigrants who are navigating their way through the ever-changing world of social media.
At the end of each chapter, you will find a list of recommended actions. The intention is that you will be able to build a one-page social media marketing plan as you follow each chapter. Templates and further resources are available online at www.luanwise.co.uk/books
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Additional information
| Publisher | Luan Wise (27 Oct. 2023) |
|---|---|
| Language | English |
| Paperback | 252 pages |
| ISBN-10 | 1739457803 |
| ISBN-13 | 978-1739457808 |
| Dimensions | 15.24 x 1.45 x 22.86 cm |
by Dr T E Bowden-Green
I was lucky enough to receive a review copy of this book.
Many of us love scrolling social media; some of us even post content for others. Using social media for commercial benefit though is tough. This book takes a difficult challenge and breaks it into bite-size chunks. Luan will guide you through important considerations such as objective-setting, audience identification, and competitor analysis, before helping you to consider what you want to say and how. If you want to use social media strategically, this is the first book you should read.
by Kirk 2000
Luan has turned what can be a very complex and overwhelming subject into a practical book that is useful for any marketer looking to do a great job with social media marketing.
Having been a fan of her first book I believe her second is even better. Containing case studies and up to date examples throughout, written in a non complicated way AND with the all important commercial focus, it’s a brilliant read. This book is for you if you are starting your social media marketing journey, feel lost with what you are doing or simply want to revisit and revitalise your strategy.
by Jake P
WOW WOW WOW – the only way I can describe this book. This is the perfect book to read if you’re using social media for businesses. Whether you’ve been doing it for years, or are just starting out in the world of social media, this book is perfect for you.
When I started reading this book, I couldn’t put it down – I sat down and read it cover to cover. Even though I’ve worked in social media for 10 years, I finished the book with tons of takeaways to help me with my job.
10/10 recommend!
by Rene
I’ve had the benefit of knowing Luan Wise for nearly a decade.
She has probably forgotten more about social media marketing than I know.
Fortunately for me, and you, she’s distilled a significant chunk of it down into Planning for Success.
And as I was lucky enough to get a preview copy I can hand-on-heart say it’s an excellent book with supporting online tools that will get you excited about levelling up your social media marketing.
This at a time when many marketing
professionals are probably feeling fatigued by it all.
With its comprehensive and chronological work-a-long style, it’s going to help you rapidly apply sound, strategic principles to practical implementation.
Don’t waste a minute, grab your copy and start putting Luan’s model to work today!
by Tinisha Osu
“Planning for Success” by Luan Wise serves as a crucial tool for marketers aiming to refine their social media planning and overall marketing activities, irrespective of their expertise level.
The book stands out for its emphasis on demonstrating the significance of social media to the broader organisation and its data-driven, evidence-based recommendations that enhance understanding and application of effective social media strategies.
As a marketer without a formal education in the field, I found this book to be an empowering resource that offered mentorship, boosted my confidence, and significantly improved my performance in social media planning. “Planning for Success” is, without a doubt, an indispensable asset for any marketer looking to excel in their career.
by Claire Leadebeater
Planning for Success by Luan Wise is a must-read for anyone in social media or any other kind of marketing. The insights are clear and actionable, turning complex ideas into straightforward steps. This book is a practical guide for setting and achieving marketing goals.