Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
£12.90£13.30 (-3%)
Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.
When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
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Additional information
| Publisher | Houndstooth Press (19 April 2021) |
|---|---|
| Language | English |
| Paperback | 262 pages |
| ISBN-10 | 1544519567 |
| ISBN-13 | 978-1544519562 |
| Dimensions | 13.97 x 1.68 x 21.59 cm |
by Carla
I rarely buy SEO books because the advice can be found on blogs and videos for free. But this book is different and it introduces a new methodology which is product-led SEO.
The strategy is original and innovative but it’s just 1/3 of the all book. The rest just explains basic concepts about SEO.
I have the feeling this book is ideal for beginners.
by Michelle
One of the best SEO guides
by Carla
Eli has written a book that packs in a lot of knowledge, can be easily followed by anyone, and is actually entertaining to read.
If you are interested in SEO but you’ve always seen the field as “too complicated” this book is a MUST.
If you are an SEO professional, this book will provide you with valueable insights and ideas on how to develop a more successful SEO strategy.
by Paul A.
I hate leaving reviews such as this because it’s a personal and subjective opinion.
I can confirm that the author has good knowledge about Product marketing, Not sure if he has mastered the SEO subject itself. Saying it because you can easily find most of this information on the internet, forums, blogs.
There little structure, or logical fluidity on this book.
I scanned the book reading the “strategy and tactics along with international SEO” – so I could make an honest decision. First and foremost he should start by explaining how the SERP’s work.
Fast forward ..then “how to start an SEO Intent-based campaign for any business”.
Ex: Objectives + Business & campaign Goals + Understand customer Journey + Geo location etc. Not a product per se. I can but really, really, make up my mind but I’d say he’s more of a product MKT guy.
Nothing wrong with it a did a course n that too. I stick with this: Nowadays it’s User needs= wants + Content SEO working with some marketing tactics, sales and customer services because from experience I know what users, the real people want. Simple as that.
I can understand IF the Product manager wants to become an SEO product manager. that is a different think.