Product Management For Dummies
£15.20£19.90 (-24%)
Product management plays a pivotal role in organizations. In fact, it’s now considered the fourth most important title in corporate America―yet only a tiny fraction of product managers have been trained for this vital position. If you’re one of the hundreds of thousands of people who hold this essential job―or simply aspire to break into a new role―Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
From defining what product management is―and isn’t―to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
- Create a winning strategy for your product
- Gather and analyze customer and market feedback
- Prioritize and convey requirements to engineering teams effectively
- Maximize revenues and profitability
Product managers are responsible for so much more than meets the eye―and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
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Additional information
| Publisher | 1st edition (13 Jan. 2017), For Dummies |
|---|---|
| Language | English |
| Paperback | 384 pages |
| ISBN-10 | 1119264022 |
| ISBN-13 | 978-1119264026 |
| Dimensions | 18.8 x 2.79 x 23.37 cm |
by J. Adedeji
Excellent book to get the initial information and understanding on product management
by Marta_London
It is my first book on the subject and so far so good. The messaging is very clear with plenty of useful information and ideas. I would definitely recommend it to anyone who is starting as a product manager.
by melissa
It accomplishes its purpose but unfortunately it does so in a needlessly boring manner.
by wild duck
I don’t like dummy books. Too much preamble and nonsense before they get into the topic. But this one I like. It follows AIPPM principles and is very logical and clear. A great desk reference or companion for the AIPPM Certified PM course.
by D. Geers
Book arrived in time .. not sure why amazon thinks its not shipped yet