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Product Marketing Management : How to become most influential person in the company
£5.70
Product marketing management is one of the most important fields that you can grow your career. This book is focusing on the Product Marketing Management function in the international company environment. The book provides simple steps for you to consider to shine at your work and become one of the most influential person in your company.
Many of the examples on the similar title is focusing on the one particular industry or start up environment, this book is targeting wider audience with focus on the key aspects of the Product Marketing Management role from roadmap management to go to market planning.
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Additional information
| Language | English |
|---|---|
| File size | 1343 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
by Rebecca Gladman
The book highlights and explains the key principles of product marketing and product management, with tips and tricks of how to get ahead. The importance of product marketing and its emphasis within a large corporation is not to be underestimated.
by d rogers
Well structured and full of useful practical information. Most books focus on the discipline of product management with little practical application however this book acts as a textbook for the intermediate PM looking to move ahead
by Chris C
This book not only provided tools to turn a Product Manager from “daily fire fighting” to “High Performing”, but also illustrated with relevant and practical tips to transform an “Excellent Product Manager” to the “Most influential person in the company”.
With insights to multinational companies’ product planning and processes, it is a very eye-opening read.
At the same time it really helps to visualize the bigger picture, and possibilities of career path beyond Product Management, which is really inspiring.