Retail Business Kit For Dummies
£18.20£21.80 (-17%)
In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:
- Launch a successful independent retail business
- Create a Web site that shines
- Connect with customers and increase sales
- Handle legal and accounting issues
- Design stores that really work
- Practice the 10 keys to retail selling
- Use management practices proven in the trenches
- Make visual merchandising work for you
Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!
Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
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Additional information
| Publisher | 2nd edition (2 Sept. 2008), For Dummies |
|---|---|
| Language | English |
| Paperback | 416 pages |
| ISBN-10 | 0470293306 |
| ISBN-13 | 978-0470293300 |
| Dimensions | 18.54 x 3.3 x 22.61 cm |
by jules welch
This set would be fine if you were an American trading in America but not an awful ot of help to an English person wanting help & advice of how to trade in Britain. Not a total waste of money – I have hung up the CD to keep birds off my bean plants
by daslater
As described great service *****
by Let Down
Perfect thanks
by idayatu braithwaite
extremely useful for new and established businesses
by Amazon Customer
A simple read, for all
by C. Maraki
This is an excellent book! I totally recommend it for all retailers. I have read it just 2 weeks ago and my sales are already up. Many thanks to the writer!
by Fundador
This is a good basic overview of retailing. It also serves as a good checklist of things to be considered when you’re starting up a retail business. The frustration is when you want more depth on a particular aspect of retailing e.g. marketing then you will have to look elsewhere. But don’t let this put you off, for someone thinking of starting their own retail business this is a great help.