Ridiculously Simple Car Selling: How to quickly become the laziest, most-successful automotive sales professional in the world!

This book was written for anyone currently selling or contemplating selling cars. Whether you’re an Old Car Dog or a Green Pea, these ridiculously short chapters are intended to help you sell more vehicles and make more money than you ever thought possible.

As a famous quote from Henry Ford tells us, “Whether you think you can, or you think you can’t – you’re right.” This speaks to attitude, and attitude is one of the two key ingredients that separate the top sellers from the bottom dwellers.

The other ingredient is activity. As Steve has said more times than he can count, “Selling cars isn’t hard, it just takes work.” In this case, work speaks to the activities you’ll fill your day with if your goal is to be successful at selling cars.
You’re probably thinking, “Wait a minute! Work? The subtitle of this book is How to quickly become the laziest, most-successful automotive sales professional in the world! You didn’t mention I’d have to work!”

Success in anything takes work, but the work we’re referring to is nothing more than completing the right activities, while you more efficiently close more deals for more money. We’ll tackle what it means (and doesn’t mean) to be lazy in the first chapter, though suffice it to say that work doesn’t mean spending any more time at the dealership than you’re spending today.

Good Selling!

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