Sales Management: Motivational Sales Meetings: Ensuring that they’re productive and that they’re the ones the team look forward to attending.

Highly effective sales meetings motivate, excite, and provide the sales team with clarity and focus. As a consequence, the investment cost (in terms of both time and money) accrues a healthy Return on Investment (ROI), and supports achievement of the Sales Management job purpose of ‘achieving sales through others’. This return though doesn’t happen by accident. Careful attention to the right preparation, effective implementation via the use of well developed chairmanship and facilitation skills, along with robust follow-up all contribute to success; there is a recipe for success.Sometimes though, one or more of the ingredients can be lacking, or may even be missing altogether. This can turn the meeting from one which achieves an impressive ROI to one which impacts negatively on motivation, fails to contribute to clarity and focus, and (at best) provides only limited returns.This book plugs that gap, and provides the pragmatic and practical ‘know how’ (including a chapter on the do’s and don’ts related to virtual meetings) to ensure that sales meetings are indeed ‘motivational’!It’s puzzling then that so many organisations don’t provide their Sales Management team(s) with formal input regarding how to ensure this critically important activity drives success.

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