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Scientific Advertising: Complete and Unabridged
£15.20
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.
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Additional information
| Publisher | Wilder Publications (12 Feb. 2010) |
|---|---|
| Language | English |
| Paperback | 70 pages |
| ISBN-10 | 1604599650 |
| ISBN-13 | 978-1604599657 |
| Dimensions | 15.24 x 0.43 x 22.86 cm |
by Shaun Marrs
Good book, Covers alot more than I needed but if your into marketing in anyway im sure this can help you.
by yoo-cht
I’m new to the online world and I was uncertain of how to market my skills and products. Thank you to this book I know have a better insight into how advertising works. If you need to learn copy or a few insider secrets this book is a must read.