Selling to Serve: Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible (Audio Download): James Ashford, James Ashford,…
£2.80
You’re not running an accountancy firm; you’re running a business. But most accountants and bookkeepers don’t have a business, they have chaos. You end up doing far more work than you get paid for, and you’re not valued enough by your clients. Ultimately, you’re not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it.
This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system, and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier.
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by S L Gillespie
This book is jam- packed with many useful insights and tools the forward thinking Accountant in practice will thrive on. The many difficulties that can be encountered by Accountants surrounding the whole sales process are superbly confronted and discussed leaving you to choose and decide the course of action you wish to take. “Growing pains” are experienced in any organization and the information in this book is invaluable -I especially enjoyed the Mindset section as after 27 years in accountancy it has definitely enlightened me !! You can’t afford not to read this book.
by Nikolai Naylor
Selling to Serve is the most comprehensive book for accountants and bookkeepers in creating systems for selling and pricing. It also helps enable the right mindset to help accountants and bookkeepers realise they must and are entitled to charge for services and help clients understand other services that will help grow their clients’ business. Too many accountants are scared of charging for services they provide and allow scope creep.
by Robert Dadd
A great book for anyone running or working in an accountancy practice (or any professional services firm). Very clearly written it is effective in challenging how we price our services and manage clients expectations, the psychology of why professional advisers want to help and how this can become an issue, and why just tweaking some of your processes isn’t enough. It’s not a Capitalise Every Word Book to make it sound more effective, it’s is get-to-the heart of the problem book which will make you rethink your interactions with clients.
I would highly recommend this book to anyone running an accountancy practice and feeling overworked, unfulfilled or unappreciated. Read it over a week-end, but will continue to refer to it for months to come.
by James L
Business books in general – too much padding, too many ‘interesting’ stories to turn what should have been a blog into a book.
Selling to Serve – page after page of value.
Business books on pricing and selling – so often a bit grim and ethically sketchy.
Selling to Serve – sets out a convincing, ethical way to create the all important win-win for both client and practice.
I cannot recommend this book highly enough for any accountant in practice.
by miss kim mound
I find selling really uncomfortable and reading this book massively helped to give me training, technique and confidence in selling my services. I listened on audio and then bought a copy so I could go back over certain sections with my highlighter. There are some gold nuggets in this book! Totally recommend it to all bookkeepers and accounts out there!
by reader1
I’ve pootled along as a self employed bookkeeper for 15 years, absolutely rubbish at selling. I thought it was a plus point to say that I only took work from personal recommendations. Because work coming that way was already sold to the potential client before they met me. Trying to engage with complete strangers as clients never seemed to quite work out so I stopped doing it.
Not any more.
I bought this book 5 mins into a short seminar by the author, about selling and maximising your practice, for accountants and Bookkeepers.
I’m only half way through and went to meet a completely unknown potential client today with letter of engagement already prepared; a list of all the services that I knew she would need, and an hourly rate 50% higher than I usually charge. She didn’t bat an eyelid and engaged me on the spot.
It works! It just works.
I haven’t actually finished reading it yet and can’t wait to see what next steps I can take.
The time and money I’ve previously spent on ‘selling’ courses that didn’t work…. And now I know why. I won’t give it all away here, you need to buy the book. And like me the cost will be recouped in the time saved before the next client even signs on the dotted line.
by Amazon Customer
This book is easy to read and I didn’t want to put it down.
It’s very well written and confirms the journey accounting firms should be on, but very clearly describes the majority of accountancy businesses and how the industry has, for years, been incorrectly charging for its services.
This is a must read for anyone running their own accountancy business who’s wondering why they’re not profitable.
by Total Books
Can’t fault it.
James Ashford is a godsend of an accounting mentor who has now branched into providing great software and ethos with the proposal software and letter of engagement software go proposal, to help accountants and bookkeepers in practice first.
Thanks for spending the time to share your experiences & advice with us all.
Well worth it. The guidance has enabled me to reprice clients confidently, save my financial burdens and put my business first.
Awesome as always. Selling to serve by James Ashford – Sales systems for accounting firms. It rocks
Go Proposal & Oversuite – Your Accountant pricing and proposal software