Selling With: The art of selling with champions to shape internal buying conversations & close enterprise deals.
£15.20£19.30 (-21%)
But the data’s in. Over 90% of B2B buying happens during internal meetings—not sales meetings.
Which means deals are won and lost when you’re not in the room.
Yet, the typical sales book and process still focuses on sales reps, in sales meetings. It’s like trying to win a Formula 1 Race while driving on the wrong track. Not exactly a winning strategy.
That’s why Selling With teaches you the art of Buyer Enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling, written message.
It’s time to shape the internal buying conversations happening about you, without you.
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What the first readers are saying:
”This book solves one of the greatest sales challenges that’s yet to truly be addressed (selling when you aren’t in the room), making it one of the must-read sales books. I’ve been doing sales for almost 30 years, and I’m mesmerized by new tricks as I try to stay on top of my sales game. Nate’s a wizard and this book is a collection of his spells. Go forth and be magical!”
– Mark Kosoglow, CRO at Catalyst
“With page after page of useful templates, frameworks, and other tactical best practices, Selling With is probably the most actionable sales book that’s ever been written.”
– Matt Green, CRO at Sales Assembly
“In a sea of sales advice, Selling With nails it. It’s one of the best enterprise sales books I’ve read in a long time. While each chapter builds on the last, you can also jump around and choose your adventure to get precisely what you’re looking for, with easy-to-digest frameworks for mutual action plans, writing, proof of concepts, managing the “drama” in deals and more. Run, don’t walk to read this!”
– Amy Volas, Founder & CEO at Avenue Talent Partners
“Consensus selling is hard. Consensus buying is harder. Nate brilliantly diagnoses this problem, and prescribes how to rethink your selling motion with empathetic eyes, poignant stories, and specific examples.”
– Todd Caponi, Author of The Transparency Sale & The Transparent Sales Leader
“The hottest new skill every seller needs to master is the art of champion development. If you can’t find (and create) champions that sell when you’re not in the room, you’re toast. Nate’s the world’s expert on champion development, and enabling them with the business case to get deals done.”
– Chris Orlob, Co-Founder & CEO at pclub.io
“Holy smokes. This book prevents the whiplash all new Enterprise AE’s feel, by sharing what every sales methodology leaves out — the psychology of buying behavior, and the specifics on HOW to apply it. Enterprise AE’s should run to grab Selling With. The smartest sales leaders will grab copies for their teams too.”
– Krysten Connor, Sales Strategist at UserGems
“Most sellers fundamentally misunderstand how buyers make decisions in enterprise sales. Selling With is essential for sellers wanting to keep up with modern selling. It’s the first sales book that had me saying, ‘This is SO good’ time and time again.”
– Kyle Asay, VP Sales at MongoDB
“The writing, thinking, and selling skills revealed by Selling With are on another level. Nate’s become one of my favorite reads and he doesn’t disappoint. With super actionable breakdowns and examples, this is a must read for any seller looking to improve and learn how to shape complex buying conversations.”
– Keith Weightman, VP of Sales at Bullhorn
“Nate has written something different and wonderful. Selling With speaks to the heart of everything that’s missing from modern sales. If sales is the career you’re choosing, buy this book immediately.”
– Amy Hrehovcik, Host at the Revenue Real Hotline
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Additional information
| Publisher | Fluint (7 Nov. 2023) |
|---|---|
| Language | English |
| Hardcover | 274 pages |
| ISBN-13 | 979-8218292546 |
| Dimensions | 13.97 x 2.24 x 21.59 cm |
by Clive’s review
“Selling With” is a game-changer. Long overdue account of the reality of modern, providing insights into selling without being physically present.
Gives practical strategies that turn traditional ‘push’ sales approaches on their head. The book emphasises the importance of empathy and collaborative relationships with client “champions’.
A must-read for any sales professional wanting to significantly up their performance.
by Sam
I have the audiobook and the hardback – audiobook for whilst on the go and book for quick referral as and when I need a refresher on a certain topic. Worth far, far more than I paid and I’m only 75% of the way through.
I’m also referring people to it as if I was earning a commission on each of those.