SEO 2019: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series)
£9.10
In 2019, how many SEO books & courses can offer that type of search engine optimization? This book can!
Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!
Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it’s either out of date, or written by someone that doesn’t do it for a living. I’ve been studying, testing, and teaching SEO for over a decade.
SEO 2019 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I’ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google’s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.
With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won’t find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.
This book covers everything you need to know, including:
- What is SEO and what are the main rnaking factors?
- Major Google changes and how they have affected the way we do SEO.
- Creating the quality content your visitors want, and search engines love.
- Finding essential theme words and phrases for any piece of content you write.
- All on-page factors discussed.
- Scema & Structured data.
- Site organization & structure.
- What is authority, and how you can you incrase yours?
- How to get authority, white-hat, high quality backlinks.
- Giving your visitors what they want, while keeping search engines happy.
- A complete SEO audit to check for common problems.
SEO 2019 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google’s blessing, then you should read this book.
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Additional information
| Publisher | Independently published (14 Jan. 2019) |
|---|---|
| Language | English |
| Paperback | 303 pages |
| ISBN-10 | 1794084290 |
| ISBN-13 | 978-1794084292 |
| Dimensions | 21.59 x 1.75 x 27.94 cm |
by Bruno P.
I went for this Book as the author comes from an academic research background rather than a marketing background. Consequently, some of the book’s claims are backed up with empirical evidence
Though I’m not entirely convinced about Latent Semantic Indexing (LSI), especially as John Mueller a Senior Webmaster Trends Analyst at Google has said on his private Twitter account that “There’s no such thing as LSI keywords — anyone who’s telling you otherwise is mistaken, sorry.”
To be fair, the book author is talking about LSI Key Phrases rather than single LSI Keywords and again the author has good evidence to back up his claims.
The book is, I’m guessing, is a self-publish as it lacks good design practices in regards to white space and text formatting, which makes it difficult to read. The copy visually seems to run together without breaks. Also, there’s no index which I find frustrating. It would help also if each end section of the book had a precis or an actionable list.
There is no colour at all used in the book and the images are in greyscale, which makes the images look flat and without enough contrast.
The A4 size makes it more of a coffee table book. But, then again when opened at a given page it stays open, which is great if you are working on your computer and need to reference the book.
I think that too much space is taken up with writing about historical Google search algorithm changes.
Also, there is too much emphasis on things you should not do. This might be interesting for some but it’s an unnecessary narrative in my opinion.
I think more space needs to be given to topics around page loading speeds, and image optimisation. I realise that some recommendations will be web platform-specific. But things like going for the lowest possible JPEG quality settings in image editing software needs more emphasis. From what I’ve heard and seen is that Page Loading Speed is becoming a significant search ranking signal according to Google.
Overall I recommend this book it’s great value for money. With a distinct lack of marketing blah-blah which is refreshing.
On a final note, I also think the author should take heed some of this advice and remove his aviator sunglasses in his portrait photo.
by Kris
A real eye-opener on what smart SEO is all about. Dr Andy Williams goes against the grain when it comes to utilising keywords, but it makes a lot of sense to me. Google’s algorithm has evolved tremendously since its inception and Dr Williams shows a whole new way to keep up with this search engine by harnessing the power of niche vocabulary.
If there is only 1 SEO book you are going to buy, purchase this book. There is enough information here to catapult your way to SEO success.
by Nader Golestani
It is easy, good description and all based on facts
by Rachel Mccollin
A fantastic in depth book packed with practical tips and step by step guides. Deifitely recommend it.
by morena
good seller, good product
by Rachel Mccollin
I bought the paperback edition of this book and was surprised to find that it’s more than A4 sized. It makes it very difficult to read, and impossible to fit in my bookcase. I imagine this is done to keep printing costs down, at the expense of reader satisfaction. I tried contacting the author via twitter to find out if there is another edition but got no response, which in itself was surprising from an SEO practitioner. I”ll be sending it back and buying an alternative book in a sensible size.