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SEO for Beginners: Learn the basics of SEO for 2022 in under 3 hours!
£0.90
Learn the basics of SEO for 2022 in under 3 hours!
SEO for Beginners is perfect for anyone looking to learn the basics of SEO in 2022, providing an overview of all the major areas in an easy-to-understand and digestible format. The book is ideal for:
- Anyone considering entering the SEO profession
- Anyone new in the SEO industry
- Anyone working in other areas of marketing that wants an understanding of SEO
- Anyone wanting to refresh their SEO knowledge
- Small website owners and bloggers
The book’s contents are as follows:
Chapter 1: Introduction
- About this Book
- How do Search Engines Work?
- Why is SEO Important?
- The Evolution of SEO
- SEO Tools
Chapter 2: Keyword Research
- What is Keyword Research?
- How do you do Keyword Research?
- Understanding Search Intent
- Keyword Research Tools
Chapter 3: Technical SEO
- What is Technical SEO?
- How Websites Work
- Crawling and Indexing
- Robots.txt
- Robots Directives
- Mobile Friendliness
- Mobile-first Indexing
- Page Speed
- Internal Linking and Site Architecture
- Status Codes
- XML Sitemaps
- International Targeting
- HTTP to HTTPS
- Structured Data
Chapter 4: Content
- ‘On-page’ SEO
- URLs
- Meta Page Titles
- Meta Descriptions
- Headings
- Images
- Internal Links
- Thin Content
- Duplicate Content
- Further Content Best Practices
Chapter 5: Links
- ‘Off-page’ SEO
- Why do Links Matter?
- Types of Links
- Good Links
- Bad Links
- How do you get Good Links?
- How Many Links do I Need?
- Link Monitoring and Removal
Chapter 6: Local SEO
- The Importance of Local SEO
- Keyword Research for Local SEO
- Google’s ‘3 Pack’
- Google My Business
- Local Citations
- Other considerations for Local SEO
Chapter 7: Measuring Organic Search Performance
- Data and Tools
- Setting Goals
Chapter 8: Summing Up
- SEO: A Challenging but Rewarding Discipline
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Additional information
| Language | English |
|---|---|
| File size | 401 KB |
| Simultaneous device usage | Unlimited |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 62 pages |
by Clivelap
This book begins well for the internet user who wants to drive traffic. It soon loses itself in technical stuff, only of interest to professional internet marketers, who have a budget to work with.
Maybe this is nature of the subject, but I don’t think so. Don’t be influenced by the sample pages. It’s not for lay users.