Simplified Cybersecurity Sales For MSPs: The Secret Formula For Closing Cybersecurity Deals Without Feeling Slimy
£4.70
Most Managed Service Providers slog their way through sales because they know their services will bring value to their clients. But now that cybersecurity has become a mandatory concern for all businesses, the world of sales is even more uncertain.
What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy?
This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily – even for the techiest tech in the industry.
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Additional information
| Publisher | Year of the Book Press (1 Mar. 2022) |
|---|---|
| Language | English |
| Paperback | 144 pages |
| ISBN-10 | 1646492315 |
| ISBN-13 | 978-1646492312 |
| Dimensions | 12.85 x 0.84 x 19.84 cm |
by Scott Millar
I’m not much of a reader and usually struggle with finishing books. This was the opposite and I just couldn’t put it down. If your looking at stepping into the MSSP world as a business or as a salesperson I cannot recommend it highly enough.
Not too technical so begineers with Cyber can fully understand it, and covers everything you need.
Get a copy. You won’t regret it.
by Martin Collier
No added value
by Anthony Owen
All of me wants to keep this a secret from my competitors. I feel that, after reading the book, I have a new-found understanding of storytelling and building want and need throughout the entire selling process. This is a must-read for anyone that wants a brilliant framework for their approach to selling cyber security.
by Scott Millar
I always thought selling cyber security services was a bit like house insurance…the prospect is not interested until they have a fire.
I was wrong.
After reading this book, it has given me a fresh perspective and what is achievable with a little work.
I’ve seen Jennifer’s name pop up many times on my radar.
This book opened my eyes to the mistakes I’ve made in my sales process, and I am sure many other sales professionals need to be reminded of.
The book itself is a quick read and digestible. All too often, I buy a business book and never finish it.
Jennifer’s book is not filled with fluff – it tackles the most critical parts of the sales process and relates them specifically to cyber security.
A+
by IA
Also had the chance to have a one to one with Jenifer on a zoom call for further advice! The best investment I made!
You can’t be selling Cyber Security or planning to without reading this book, extremely recommended