Social Media Marketing For Dummies, 4th Edition
£17.70£20.90 (-15%)
Make friends and sell things to people through social media
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.
- Choose the best SMM combination for you
- Avoid common mistakes and pitfalls
- Track your customers from awareness to retention
- Try out the latest stuff that really works
Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
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Additional information
| Publisher | 4th edition (24 Jan. 2020), For Dummies |
|---|---|
| Language | English |
| Paperback | 448 pages |
| ISBN-10 | 1119617006 |
| ISBN-13 | 978-1119617006 |
| Dimensions | 18.54 x 2.79 x 23.11 cm |
by Luke A.
I had to go back and check I’d ordered the right book. Even though this title was published in March 2020 the information is very outdated!
The chapter about Instagram is only 11 pages and mostly desktop screenshots and a whole section on how to use a smartphone camera. “When you click the camera icon, your camera comes up ready to take a photo”… It’s like a guide I’d give my 90 year old grandmother to teach her what to do, not a budding marketeer.
[Using the Foursixty app] “customers can add items to their shopping carts directly, instead of having to browse your website”
Incorrect!
Customers have been able to purchase items directly through Instagram since March 2019.
This is the same throughout the book. Most of the information presented is now obsolete and inaccurate.
I bought the most recent edition because I know how quickly social media is changing. But this book isn’t even close to being up to date.
Very poor!