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Social Media Marketing Workbook: How to Use Social Media for Business (2023 Marketing – Social Media, SEO, & Online Ads Books)
£31.50
UPDATED: Fall, 2023 – FALL UPDATED EDITION
2023 UPDATED EDITION – Social Media Marketing 2023
2023 UPDATED EDITION – Social Media Marketing 2023
Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.
- Updated – Fully updated for 2023, including the concepts of “Recommendation Engines” vs. “Traditional” social media.
- Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.
- Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise on Social Media Platforms without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
- Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing!
The #1 Bestselling Book on Social Media Marketing for Your Business
- Jason McDonald – written by a successful practitioner of Social Media Marketing
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents
- Introduction – how this book works. How to access the companion worksheets and resources.
- Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower.
- Content Marketing – Content is the ‘food and entertainment’ of your social media party. How to create a content marketing machine.
- Facebook – understanding how to market, “organically,” on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
- Facebook Ads – master the in’s and out’s of advertising on Facebook and Instagram.
- LinkedIn – optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
- Twitter – Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
- Instagram – the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
- YouTube – the three uses of video – supportive, SEO, and sharing / viral plus native video on other platforms.
- TikTok – the new kid on the block and how to use TikTok for B2C marketing.
- Pinterest – Pin it to win it on Pinterest
- Email Marketing – the Rodney Dangerfield of social media marketing
Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies
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Additional information
| Publisher | Independently published (13 Dec. 2022) |
|---|---|
| Language | English |
| Paperback | 467 pages |
| ISBN-13 | 979-8368326504 |
| Dimensions | 21.59 x 2.69 x 27.94 cm |
by charles h r whitton
He has given me a lot of inspiration going forward as a social media marketer. A lot of information to digest. But brilliant regardless.
by Ariel G.
We all know the infobesity (yes, too much information) about how to market your business on social media.
It is overwhelming, discouraging, frustrating to go through all the books, video tutorials, courses, etc.
With this book, I learned everything I need to know. Very clear, concise, practical, and with tools and worksheets for implementation. Excellent book. A game-changer for me.
by Jay
I’m a social media sceptic when it comes to using the websites as marketing media. It works very well for some types of business but not others. It’s a great way to play, while justifying the time spent as working on marketing and promoting your business.
This book is so good that it makes a significant step in converting me from a sceptic to a believer.
It covers the main social media websites of Facebook, LinkedIn, Twitter, YouTube and Pinterest established.
It then makes it clear that what’s right for your business is a customised mixture and you should not over commit your time and spread your coverage too thinly. It also helps you to choose by describing the characteristics of the people who use these websites and what they want.
The book is supported by more resources on the author’s website including videos and worksheets. I got confused when I visited it on my phone but I intend to try again on my PC.
The advice is very practical and doesn’t oversell what the social media actions can do for you. It’s well past that early hype from a few years ago where everything you do in social media would turn to gold.
I’m very tempted to give this a 5 star rating but I haven’t for the following reasons:
1 – it’s a bit dull. Alas this is the curse of being so practical.
2 – some of the images float across the text in my kindle Android app.
3 – the book will get out of date very quickly.
4 – the author has a policy of updating the text each year creating a new book. I follow someone who does a similar thing with a book about search engine optimisation and he makes the update available free to subscribers for a few days. I don’t know if this author does but it’s a very customer friendly policy.
5 – I’m cynical of book upgrades. It’s easy to add in new features or even new social media websites. It’s also simple to make changes if something fundamental has altered. The difficulty lies in updating for minor changes and where the emphasis has moved because these subtle differences are easy to overlook.
6 – The exhortations to visit his website get tiresome.
7 – I’d liked to have seen more use of the Kindle table of contents. You can jump to the main chapters but I’d like to go at least one step beyond that level.
This looks a lot of little niggles but I still feel mean about not giving it a full five star recommendation. If you’re coming to this book in late 2016 or early 2017, this book is very highly recommended.
About my book reviews – My goal is to help you to find the best business advice. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.
Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.
by Ariel G.
From starting out without any real knowledge of how Social Media Marketing (Facebook, Twitter etc) works this book (course) has produced a wealth of knowledge. Not only is the book ideal but there are so many free add-ons (eg check sheets, links and videos) that it is really much more than a good read!!
Everything is explained so well that even a novice like myself has been able to get a handle on the intricacies of Facebook etc. Well worth the money!!