Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
£30.40
Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.
Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement
With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
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Additional information
| Publisher | 1st edition (3 Oct. 2019), Kogan page |
|---|---|
| Language | English |
| Paperback | 270 pages |
| ISBN-10 | 0749497076 |
| ISBN-13 | 978-0749497071 |
| Dimensions | 15.88 x 1.91 x 23.5 cm |
by Alix
Well written, well structured, great examples. Would highly recommend it to anyone in digital marketing.
by Alix
Without sounding like a MASSIVE nerd, I absolutely loved reading every page of this book.
I have searched for a book on this subject for quite some time and not found anything that is up-to-date or that didn’t offer anything a quick search on Google would provide.
Julie explains best practices and how to build a comprehensive social media strategy whilst throwing in interviews from industry-leading experts that offer their perspective on the subjects throughout the book.
I have had the pleasure of being taught by Julie and was extremely excited when I had seen she had released a book.
Her style in teaching & writing is flawless, each page is packed with thought-provoking content that will inspire you with your own social media strategy and approaches to digital marketing.
I 100% recommend this book for anyone who is new to digital marketing or an experienced digital marketer, the content offered in the book is far more valuable than the price it’s available for.
As you can see, by far the best item in my toolkit!
by Avril Murphy
Social media is a must for all businesses large and small. If you’re a small business, it often seems overwhelming, and a lot of extra work, for questionable results.
This book will hold your hand and give you a clear and simple step by step approach to getting started, and keeping it up. It will also show you how to see results, and run different campaigns to test results – sounds complicated, but this book will make it much easier for you to understand,
Recommended for any small business that is not yet using social media as a promotion tool, or has used social media but haven’t got the expected results..
by RAY-ANNE LUTENER
This practical and easy to follow guide has supported me as a Trustee to think through the social media strategy needed for our small charity. The ‘Get started’ chapter helped with considering how we wanted to use social media to further our charitable purpose and showed how an integrated approach with our core values would ensure key consistent messages reached our different audiences for maximise impact.
The models and case studies used throughout the book showed how the ideas apply in the real world and helped build confidence with the approach taken using different platforms. I would recommend this book as a valuable resource for other charities wanting to use social media for engagement but who might be struggling with knowing ‘how’ to get started.
by Angie W
A blueprint on how to build a fully integrated marketing and social media strategy.
Both new and existing businesses who wants to succeed and attract customers must recognize the fundamental shifts in the way in which potential customers find and become engaged with brands. Customers of all ages and demographics worldwide are increasingly using social media and online channels and stores in more sophisticated ways.
Many businesses find this complex new technology and customer behavior bewildering, but this book provides an excellent guide to using the core strategies of:
• understand your audience at a deep level,
• build a powerful brand and
• execute targeted marketing campaigns with integrated social media.
Building a relevant and consistent brand for your business on the social media platforms that your ideal customer uses, should be a fundamental part of your overall business growth strategy.
This book curates interviews with business leaders who demonstrate how to grow your business by using the power of the data collected by social media platforms.
You now have the power to promote your business to the perfect niche audience for your products and services which has never been possible before – and do so automatically and at affordable rates. It has never been easier to measure the effectiveness of a marketing campaign, change an element in the promotion and split test across multiple platforms in the space of a few hours.
Innovation is moving at an incredible speed. This book is an ideal primer for any business of any size to get started today on social media marketing.
by Victoria Caldwell
There are so many books on this subject, I never really thought I needed another, until I read this one. It’s just very clear and concise, and in a relatively short read any marketer could get themselves up to speed with best practice in social media marketing. I find it very useful for dipping into a specific sub-topic when I’m working on something.
It’s also great that this book is new, so completely up-to-date (unlike a lot of books). And because it focusses on the core principles is likely to be relevant for many years to come. All in all a great buy and highly recommended.
by Will Francis
Great stuff! The creative use of research, analysis and practical tips mixed with a wide range of of real world users sharing their insight and experience makes this the go to reference book for those looking for help and solutions.
From the novice to the black belt and more importantly those of us somewhere between the two! Julie has put together a remarkably valuable piece of work.