Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
£27.70£28.50 (-3%)
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.
Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media’s contribution to your business through:
– Identifying and targeting audience segments
– Maximizing social search
– Enhanced reputation management
– Managing a diversified influencer portfolio
– Selecting the right channels for organic and paid social
– Creating a process and structure to improve efficiencies
– Using appropriate technology including AI
With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Additional information
| Publisher | 2nd edition (3 Oct. 2023), Kogan page |
|---|---|
| Language | English |
| Paperback | 296 pages |
| ISBN-10 | 1398609994 |
| ISBN-13 | 978-1398609990 |
| Dimensions | 15.7 x 1.6 x 23.5 cm |
by Laura Jones
This is a very comprehensive book on social media strategy, taking you from the start to more advanced uses of social media. It covers pretty much everything you might need to know but is very much aimed at businesses. However, there is still a lot of information to help the individual that wants to build their social media presence. It may be in depth but it is easy to read and does not feel like a chore. I recommend this book to anyone who wants to up their social media game.
by Will Francis
This brilliant guide goes deep whilst always keeping it digestible and (most importantly) actionable. I teach digital marketing and recommend this book to my students as a reliable reference to keep on track when devising strategy, either in the course or at work. It’s a must-have ????
by Amazon Customer
Practical and an enjoyable narrative read. A marketers’ guide to social media strategy with none of the usual nonsense you find in all those overnight success yarns on YouTube. If you want to develop a social media strategy that makes a real contribution to your business, this is your guide.