Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
£7.80
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
– Updated research and case studies reflecting the rapid growth of subscription-based businesses
– New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
– An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Read more
Additional information
| Publisher | 3rd edition (29 Jan. 2020), Cuesta Park Consulting |
|---|---|
| Language | English |
| File size | 2079 KB |
| Simultaneous device usage | Unlimited |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 203 pages |
by Peter A. Slaughter
The subscription economy has changed the business model for many industries, such as artists, writers, educators and podcasters, it now puts them in direct contact with their audience. Finally giving them a chance to make a living from what they love doing. The software industry no longer asks you to pay a hefty onetime price for their software as it charges a more manageable monthly fee. And these are just a few.
More and more industries are switching to the subscription model. And if you have been contemplating joining that switch and changing your business into a subscription business, and why not, here with this book you will find a very good place to start. It an excellent read. Full of very useful information and ideas on the subscription economy and how to use it for your business.