The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
£13.20£16.10 (-18%)
Discover the teachings and insights from the world’s leading marketing courses with The 30 Day MBA in Marketing.
From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world’s most successful businesses, clarifying how these skills drive success.
With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketingis essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.
About the 30 Day MBA Series…
MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.
Read more
Additional information
| Publisher | 3rd edition (3 May 2023), Kogan page |
|---|---|
| Language | English |
| Paperback | 288 pages |
| ISBN-10 | 139861100X |
| ISBN-13 | 978-1398611009 |
| Dimensions | 14 x 2 x 21.7 cm |
by grandullon
This series is well conceived and fairly thorough with lots of useful links to useful tools and websites, though with some repetition (the core course and some subject matter) among them. They would have been better together in one book (perhaps with a glossary of terms).
by ozzy73
Good referance and easy to follow for marketing
by Conwyn
I had read the MBA in 30 days and the specialisations of MBA Finance and Internation Business by Colin so this was the fourth book in the series. Generally an easy read but a few minor points.
P3. I prefer the Internet to be spelt with a capital I. Also B2B is not defined until later on page nine.
P117. I may have misunderstood but Dragon Lock seems to have adapted a penetrate strategy rather than a skim strategy.
P160 Employee in the home seems a strange inclusion for a MBA book but I suppose business do start small.
P185 The Boston Matrix is labelled incorrectly it is correct in the Internation Business version.
P190 Again a reference to the home.
P227 My favourite the Vision label is missing (as always) from the Purpose Triangle.
Perhaps Colin would like to write a MBA 30 days Organisation Behaviour and Human Resources next.
I have really enjoyed reading these books and there are interesting points not covered in other management texts.