The Art of Social Media: Power Tips for Power Users
£9.20£10.40 (-12%)
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.”
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
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Additional information
| Publisher | Penguin (4 Dec. 2014) |
|---|---|
| Language | English |
| Paperback | 208 pages |
| ISBN-10 | 0241199476 |
| ISBN-13 | 978-0241199473 |
| Dimensions | 21.6 x 13.8 x 1.28 cm |
by Elene Marsden
I’m a marketing professional with some knowledge of social media, but far from an expert.
Some good and interesting points highlighted throughout the book that I didn’t know. Lots of fluff though that most people probably know already, and you have to read this to find the real gems of information.
I managed to read the book in around 3 hours.
by Alison Mcrobbie
Many good points in this book, which i am eager to try. Will they benefit me as much as someone already so famous like Guy? We will see, hopefully as I found this book very inspiring.
by Charlotte Laursen
A very hands-on approach to social media with many great tips on how to perform the best.
by Matt
Good book but slightly dated as social media changes so quickly.
by Elene Marsden
I’d definitely recommend you buy this book as a Kindle because of all the wonderful links to resources and examples to back up the book content.
I also liked the chapter on content creation and content curation.
I’d recommend this book to anyone wanting to get more from their social media.
And if you’re not sure about whether you need to read the book- take the quiz, it’ll surprise you.
http://artof.social/ Here’s my video review. https://www.youtube.com/watch?v=wybj1Jdx2bY
by Chinophil
The substance of the book is quite good. However, it should exist as a Kindle only version. There are many, many links in it that I am sure I very instructive. Unfortunately I have a paperback edition so I cannot benefit from them. I do Google some of the links that I really want to see, but unfortunately I am missing out a lot.
by Dawn Elizabeth
From the basics to the finer details, this is a straightforward guide to social media. Even if you’ve been doing it for years, I’m sure you’ll learn something new.
by Jacqueline York
A very handy book with lots of hints and tips. Bought the kindle version as well as paperback as the links to other resources really add value to the content.