The Brand Book: An insider’s guide to brand building for businesses and organizations
£17.30£19.00 (-9%)
Wonderful book which I couldn’t put down. – Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. – Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. – Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022
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Additional information
| Publisher | Laurence King Publishing (6 Oct. 2022) |
|---|---|
| Language | English |
| Paperback | 232 pages |
| ISBN-10 | 1529420172 |
| ISBN-13 | 978-1529420173 |
| Dimensions | 14.61 x 2.92 x 19.94 cm |
by review me
At last the answer the the lost art of Branding from the lady who helped create one of the great brand ideas of the last two decades, Dove Real Beauty. This book is packed with the essential techniques and tools of branding…a vital skill sure to be resuscitated by this brilliant book. A must read!
by Marc G.
This book would be invaluable to many businesses big or small. I loved the tone , down to earth, amusing, grounded in real believable experience . An excellent practical useable framework for any business to work on branding. I read it quickly and completely, not always the case!
by O. Hubbard
Written by someone who has not only talked the talk but also walked the walk, makes this book that much more interesting and relevant. Outlining not just want needs to be done, but varying strategies on how to get there, establishes this as a proper brand and branding handbook. The name says it all!!
by Roderick Watt
Written without pretension or jargon. Easy to absorb.
by F Mayo
This is the best marketing book I’ve read in a long time. Pragmatic and inspirational in equal measure with clear step by step instructions that are as useful for CMOs of large corps as much as small businesses. Also a hilarious read that keeps you reading for more.