The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
£16.20£20.90 (-22%)
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.
The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.
Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
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Additional information
| Publisher | Harper Business, Illustrated Edition (13 Jun. 2019) |
|---|---|
| Language | English |
| Hardcover | 320 pages |
| ISBN-10 | 0062896326 |
| ISBN-13 | 978-0062896322 |
| Dimensions | 15.24 x 2.67 x 22.86 cm |
by Amir Z.
The books has written in very simple language , very knowledgeable about platforms ,past , current and future of platform . Many useful details about platform and its environment as well as analysing business strategy of all famous and profitable platform. I definitely recommend to read if you would like to know more about platforms .
by M J POOLE
A highly accessible, authoritative work that introduces and discusses the new business model of digital platforms, which has had an immense impact on the world in recent years. From introducing the economics behind platforms, to defining its types, to providing strategies and predictions for the future, this book covers much, yet is grounded in numerous real-case examples. A highly welcome addition to the nascent literature on digital platforms. Though the authors aim to provide a practical manual for platform owners and developers, this book is highly recommended to anyone interested in the confluence of business, economics and technology.
by AVS
This is a great book that explains how companies compete with platform business models. It explains the difference between two types of platform businesses and provides a lot of useful case studies on the rise and fall of platform business models. The book is written by academics for practitioners and academics alike and I think that many will find the book very useful. I enjoyed reading the book and look forward to more work from these authors.