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The Business Side of SEO: Building a Business Within the Digital Marketing Industry
£4.70
Prior to becoming a professional SEO trainer & speaker, Mark A Preston has self-grown two successful SEO agencies with zero investment. This book is an honest overview of all the challenges he faced starting and growing an SEO agency, and after a few mistakes, the solutions he found to push things forward. If you are an SEO agency owner or an SEO freelancer who wants to take your business to the next level, this book is packed with proven lead generation and sales techniques Mark spent years perfecting. It guides you through the whole process from knowing who your clients are, right through to after-sales care.
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Additional information
| Publisher | 1st edition (21 Sept. 2017), Chestfield Arundel |
|---|---|
| Language | English |
| File size | 354 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 83 pages |
by David Martin
A great little book that has some value for any owner of a B2B service based business. Mark clearly has a lot of experience of getting and retaining clients for this type of business and creating a decent income. For new SEO business owners or anyone struggling, this has some good shortcuts and verified a lot of what I already learned over a long time.
by Paul Isherwood
There are not many books that you pick up again and again. Mark’s no nonsense and sincere style is infectious. Nuggets on of info here and there to help the reader dodge the minefields of SEO. In fact I know this primer is valuable to me that I use it as my sole SEO reference.
by S J BRERTON
Excellent book, well-written and with lots of genuine insights and takeaways. There’s lots of books in SEO, but this is the only one on the business side of SEO.
If you’re looking to get new clients and grow your SEO business, this is a great book to read.
by David Sayce
Filling a void with great common sense advice!
A great new book from Mark Preston a straight talking SEO consultant and expert with over 15 years SEO and digital marketing experience, and this is visible in the book.
For those that know SEO or just getting started, this covers the business side of things rather than how to do SEO. You have the skills but how do you get and keep the business. Mark has the answers
by ivan hannify
With 73 pages of content this book is both short and concise. It took me only a couple hours to read it cover to cover. The reason that its so small is Mark has not wasted an entire word throughout. Every sentence in this book is pure gold with so much practical advice. Highly recommend this book to anyone running a web based business, not only in SEO and Digital Marketing.
by Briony Cullin
I really enjoyed this book – it’s got a lot of great content, tips and practical advice. I’d even say it would be useful to most business people, even if you don’t work in SEO.
by Rob
This book has some great advice on selling and pricing SEO or any other services to clients. The book is short and concise enough to be read in a day and I’m glad the author didn’t fill it up with waffle.
by George P
Good book on the top level things to consider and pitfalls to avoid within the SEO industry. Some good advice, 90% of this I’ve experience myself working through the ranks of agency life and moving into self employment, so I can vouch that this is good solid info.