The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income
£20.90
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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Additional information
| Publisher | 1st edition (3 April 2020), Kogan page |
|---|---|
| Language | English |
| Paperback | 216 pages |
| ISBN-10 | 1789663288 |
| ISBN-13 | 978-1789663280 |
| Dimensions | 16 x 1 x 23.5 cm |
by Amazon Customer
Incredibly useful book for anyone running a non profit organisation. Lots of useful information about rethinking what a non profit organisation is and how to maximise funding and spending. Martyn himself is a fabulous person to work with, helping businesses to re-evaluate priorities.
by Alastair Graham
This books compellingly dispels the unhelpful fallacy that Non-Profit values and sound commercial thinking are mutually exclusive. Further, it explores why in some respects there is a moral imperative for Non-Profits to grow their impact via developing a more commercial mindset and the commercial skills at their disposal. Martyn’s extensive experience of working with an array of Non-Profits allows him to illustrate the narrative with real-life examples that many leaders in the sector will recognise within their own organisations. An essential read – I bought a copy for each one of my management team.