The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
£14.20
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book category
Social networks are the new norm and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to, they want to be engaged.
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Additional information
| Publisher | 1st edition (3 Oct. 2019), Kogan page |
|---|---|
| Language | English |
| Paperback | 240 pages |
| ISBN-10 | 0749497572 |
| ISBN-13 | 978-0749497576 |
| Dimensions | 13.7 x 1.8 x 21.5 cm |
by MARK Smith
Having read numerous marketing and brand books for many years, I had been searching for this book for some time, but just didn’t know it.
Many books are not tackling the central issue for brands right now; which is how to talk and behave in front of consumers and prospects that are increasingly looking to social media for enjoyment rather than to be overtly sold to. Brands are still not getting this as any quick search will show you. Engagement and implementing a humanisation strategy should not be ignored and longer. The book takes longer to read than most because you have to continually make notes about what changes you need to make to your brand. Great read and looking forward to more content from Carlos Gil.
Relevant to all levels of marketing and brand professional.
by Abby
Just finished reading EofM (Audible version) and found it hugely insightful. CG’s social media research is contemporary, disruptive, actionable and a go-to read for all SMMs! Main messages are to keep it human and use storytelling as your main strategies for all social media marketing. CG gives plenty of practical case study examples of how this really works and builds brand personality. Facebook chapter was particularly useful and I will be applying author’s techniques in the future. Thoroughly recommend whether you are an SMM or doing channel management for your own business.
by Kira
Great book so far, applicable and actionable advice, I’ve already started using it as a manual and applying some of the strategies proposed by Carlos
by Amazon Customer
The book reports quite a commonly known information, but may be useful in case you still need to change a certain mindset on marketing and need to approach the new tools.
by Mr J D Clay
good value for money and very informative on video content on various platforms incl facebook etc good informative read.
by Zadio
I came across this book accidentally as I was looking for a professional guidance on how to unlock the mysteriously complex planetary system, social media. If you’re like I was, lost, and need a reliable compass to help you navigate your way around social media, I definitely recommend this book. I think Carlos did most of the hard work for a large number of us in this book. All you have to do is read, understand and apply! I’m using it for music projects but this book is also suitable for B2B or B2C businesses looking to maximise their online presence and grow their business.
I thank #CarlosGil for putting this together. I look forward to seeing more informative and educational work from him.
Cheers, Zadio
by @Timothy_Hughes
With a title like “the end of marketing” I had expected a book like Marketing Rebellion by Mark Schaefer. If you don’t know Mark’s book is a well reasoned argument that the world of Marketing as you know is over. The book is actually a “brain dump” of everything that Carlos Gil knows about social media. — Carlos has been in social media for a long time and is self taught. He’s gone down the dead ends, so you don’t have to. If you are a looking for an up-to-date book to give you a kick start in social, then this is for you.
by Sarah
I am incredibly disappointed in this book and haven’t been able to make it past page 5.
I physically cringed several times at how marvelled this man is by the internet. He makes incredibly tone deaf assumptions about his audience and how they use social media.
I’ve skimmed through the rest of the book and there’s further cringe to be found. If you’ve worked in digital marketing save your money. He treats standard knowledge for laymen as though it’s new or revolutionary.
If you’re gen X, it might be insightful to you but for millennials or younger, you won’t gain anything from this.