The Essential Guide to Google SEO: How to stand out in Search
£8.50
- gain crucial context to understand how Google Search works and why you need SEO
- avoid confusion by presenting Google’s advice within a clear framework
- understand the required technologies as you progress
- focus on essential topics relevant for all users
- work through simple examples to cement your comprehension
- assess the relevance of Google’s advanced SEO topics
There is such a large amount of material to be found on how to optimize your online content to appear on search engines like Google, that it can quickly become overwhelming and confusing for many of us.
Much advice offered is of a dubious nature, and any claims promising to get you to the top of Google’s ranking in a few months should be taken with a pinch of salt. Tips on how to game Google’s algorithm to get a better ranking often turn out to be counterproductive and can even result in manual actions by Google against your website.
Unless you are operating in a niche or novel marketplace it takes time to work your way up Google’s rankings. Google is quite upfront about this. If you follow their guidelines, they suggest a realistic timeline of between a few months and a year to see any improvements in your position.
Following Google’s Guidelines, however, can be demanding, as traversing over 1000 pages of online content is a daunting task that presents a steep learning curve for both business users and web developers alike. Much of Google’s documentation is aimed clearly at a technical audience and often assumes that the reader has a background in web programming.
This book presents readable introductions to key SEO topics and fills in any gaps in technical knowledge as you progress. Aimed at both techies and business users alike, Google’s core advice is condensed into an Essential Guide that helps you formulate a clear SEO strategy tailored to your needs.
About M D Boudin
With a degree in Computing and Information systems from the London School Of Economics, M D Boudin has many years of experience building business intelligence and data warehouse systems for Fortune 500 corporations. He has worked within many sectors including big retail, finance, media, and telecoms.
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Additional information
| Language | English |
|---|---|
| File size | 28187 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Not Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 637 pages |
by Shahid
This is a comprehensive resource that simplifies the intricacies of optimizing online content for Google Search. It provides a clear framework for understanding Google’s advice, gradually introducing necessary technologies and emphasizing fundamental topics relevant to all users. The book highlights the pitfalls of misleading SEO advice, advocating for patience and realistic timelines. It bridges the gap between technical and non-technical audiences, offering accessible explanations. Ultimately, the book empowers readers to create a tailored SEO strategy, enhancing their online presence within Google’s search landscape.
by ND
I recently picked up “The Essential Guide to Google SEO,” and I must say it’s been an invaluable resource for enhancing my understanding of SEO. This guide is a true gem for anyone looking to navigate the complex world of search engine optimization. It breaks down the intricacies of Google SEO in a clear and concise manner, making it easy to grasp even for beginners like me.