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The Golden Age of Advertising, the 60s: The 60s
£40.50
Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (?Marlboro… a man’s world of flavor?) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
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Additional information
| Publisher | Anniversary edition (30 Oct. 2005), Taschen America Llc |
|---|---|
| Language | English |
| Hardcover | 352 pages |
| ISBN-10 | 3822848018 |
| ISBN-13 | 978-3822848012 |
| Dimensions | 17.58 x 3.53 x 22.5 cm |
by Mr G F Houghton
Perfect present for some one with nostalgic viewpoint. In vg condition and well priced. Adds to a collection of 70s, 80s and 90s
by c v
very good
by Anonymous
Great book, only cost £3 including delivery (yup, they sold it like-new for 23p!)
Would’ve been nice if it was a bit bigger as well as more text about advertising, but compared to the other taschen ad books this has the best selection and it’s light enough to read in bed, so not really a coffee-table book. Recommended.
by Jan Annoot
OK condition