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The Insanity of Advertising: Memoirs of a Mad Man
£3.60
If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.
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Additional information
| Publisher | 1st edition (14 Sept. 2017), Goldberg Productions |
|---|---|
| Language | English |
| File size | 115816 KB |
| Text-to-Speech | Not enabled |
| Enhanced typesetting | Not Enabled |
| X-Ray | Not Enabled |
| Word Wise | Not Enabled |
| Sticky notes | Not Enabled |
| Print length | 394 pages |
by Luke
What else can I tell you?
What is better than reading a book from such a heavyweight industry insider as Fred Goldberg, and having these “bingo!” moments. After a while you’re treating an author like your own, old buddy.
The fact that I’ve finished the book within 72 hours while on holidays in Mallorca should be enough of a recommendation!