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The Jamie Oliver Effect: The Man, The Food, The Revolution
£6.80
By the age of eight, Jamie Oliver was already cooking in his parents’ pub and restaurant in Essex. From Westminster Catering College, he went straight to the apron strings of Antonio Carluccio as his head pastry chef. Spotted by the director who would make Nigella, Jamie’s cheeky chappy image in the kitchens of “The River Cafe” won him his own TV series, “The Naked Chef”, by the tender age of 22. A monster advertising deal with Sainsbury’s was soon to follow, allowing Jamie and his mates – strewn through his series as effortlessly as he chucked herbs on his easy dishes – to come into our sitting rooms several times a night. We watched him marry his sweetheart, become a father twice, and chewed our fingernails with Jools in Jamie’s School Dinners”, willing him to come home more often. His campaign, Jamie’s “Fowl Dinners”, highlights the animal welfare implications for chickens of our constant demand for cheap food. The story of Jamie Oliver is the story of a culinary revolution. Speaking to people at the very heart of this revolution, from chefs and food stars to politicians and media commentators, Gilly Smith asks if it was Jamie who struck the match, or whether it was simply time to turn up the heat under a world finally ready to feed itself.
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Additional information
| Publisher | 2nd edition (31 Aug. 2008), Andre Deutsch |
|---|---|
| Language | English |
| File size | 713 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 272 pages |
by chris baber
Bought this for the wife she seems pleased with it
by Marty
After reading the reviews, and being a huge Jamie fan I was really excited about reading this book. I have been so taken with the food revolution idea and the principles he he shares with his audience, especially the need to eat real food. I found the book really disappointing. There was not much about the food revolution and what there was was extremely ponderous and not very interesting to read. I have loved his cook books but was really disappointed with this book.
by BOOK ADDICT
This was an interesting read as it gave some insight into Jamie Oliver. The problem with Jamie Oliver as far as a biography is concerned is what you see is what you get. There was never any thoughtful insight into the character of Jamie Oliver. His views on food are well known, and he has developed everything around the ‘checky chappie from Essex ‘image It is quite an interesting commentary on the changing terms of people eating and enjoying food which is a fairly new phenomena .It also shows that food is like fashion it comes in and goes out. I wonder what an update on Jamie Oliver’s empire would look now, as many of his projects have now closed and gone into administration. Some might say how the mighty have fallen, others that his enthusiasm go the better of him, and he made unwise decisions.
by Patricia Wilson
This was a really good read. It’s not just about the life and career of Jamie Oliver but gives a fascinating insight into the food revolution over the past three decades.
by great buyer
nice one for Jamie Oliver’s funs, specially who love him, great value for this book and quite nice for who want to understand Jamie!!