The Narrative Gym for Politics: Introducing the ABT Framework for Political Communication and Messaging

Introducing the ABT (And, But, Therefore) narrative framework; a simple three-word tool for political communications and messaging that cuts through the noise of today’s information-saturated society. It is powerful AND may seem obvious, BUT most of your opponents don’t know how to use it, THEREFORE … let us fill you in on this secret little communications weapon.

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