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The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.)
£2.70
Marketing is a vital function of modern business. It plays a key role in the future success of every company – large and small. But the social world around us is changing rapidly. People’s wants, needs and beliefs no longer conform to the rigid and predictable ‘types’ of yesterday that enabled easy targeting. The old rules of marketing don’t seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow’s successful brands that have applied New Marketing methods.
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Additional information
| Publisher | New edition (27 July 2000), Texere Publishing |
|---|---|
| Language | English |
| Paperback | 248 pages |
| ISBN-10 | 1587990245 |
| ISBN-13 | 978-1587990243 |
| Dimensions | 12.7 x 2.54 x 19.69 cm |
by Db Weedon
I’m in the process of starting my own company and I am very happy that this was the first marketing book I chose to read. Everything is so simple and makes perfect sense. The only thing I disagree with is that aspirational advertising is over – society has never been as celebrity obsessed as now!
The book has shown me how integral marketing is to a business and given me plenty of ideas I intend to implement. And best of all it has shown me that creating and maintaining a strong brand needn’t cost a fortune in our fickle and ever changing world.
Tell anyone who is interested that this is a brilliant book on marketing!
by karen@kinetic.fsbusiness.co.uk
John’s approach is refreshing. It’s informative, inspirational and above all practical. He has taken the plethora of research on the new millennium consumer and offered practical advice on how to turn theory into reality. A really useful book no matter which industry sector you’re in.
by Maja
Slightly bored after the first chapter.